Fiber Internet Customer Acquisition & Subscriber Experience (FTTH)
GigRx™ is a prescription for the last mile, acquiring and retaining healthy fiber customers. Our secret sauce leverages internal and external data , artificial intelligence , multi channel digital techniques with experienced fiber sales and support experts.
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GigRx™ excels and delivers substantial return on investment. Our programs include base management (copper to fiber), new acquisition programs (Based on pre / post construction), and MDU programs.
As part of GigRx™ commitment to the highest installation / activation rates, we also offer simple video based on-boarding and world class artificial intelligence driven tech support to reduce customer churn.
GigRx™ Overview
Discover Our Process to Drive Fiber Internet Sales & Create Better Customer Experiences for Your Business
GigRx™ can improve your time to revenue with your base, reduce churn and optimize the return on investment of new construction.
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We conduct thorough audience research on each of the target markets. This process involves a detailed exploration of the competitive landscape, aiming to gain a comprehensive understanding of market dynamics.
By analyzing consumer demographics, psychographics, and behaviors, we tailor our strategies with precision, while simultaneously identifying opportunities and challenges.
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We offer a technology platform designed to enhance digital-first interactions, ultimately boosting the initial stages of Fiber Acquisitions. Our platform empowers customers by allowing them to select the most suitable channel, at a time that works best for them.
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With a longstanding legacy of delivering high-quality results to our business partners over numerous years, we offer our clients a centralized team of sales experts adept at converting prospects into customers.
Our profound understanding of the fixed wireless internet, satellite connectivity and fiber space allows us to apply best practices acquired through decades of experience in the industry.
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We employ a proven pipeline management approach to enhance overall sales yield and performance. By utilizing multiple channels and implementing customized communication cadences, we ensure a thorough and comprehensive strategy.
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We meticulously review all provided lead list data and adopt a structured approach to our sales process. Conducting competitive research by region, we rank leads based on their likelihood to make a purchase, considering competitive speeds and pricing.
Base Management
(Migrations & Conversions)
Your Company has gone to the expense of construction , but you need to optimize the last mile! Our goal with base management is to optimize penetration rates of fiber to past homes Our focus is always around increasing MRR and improving the customer experience!
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This is achieved by upselling copper, cable, DSL customers to fiber. Also this includes swapping out CPE equipment and or value added services that require fiber to optimize reliability and performance.
Yield is critical as construction costs and pass homes is finite. Yield depends on improved penetration and sales conversion together. GigRx’s™ ability to optimize yield is driven by our capabilities to analyze both available data that we generate internally as well as external third-party data. The result is important to maximum revenue as well as the best customer experience.
MDU Fiber Acquisition & Retention
GigRx™ provides a strategic and tactical digital-first acquisition strategy to increase MDU fiber sales. The GigRx™ MDU sales solution can be implemented to enhance or replace current door-to-door sales programs and is proven to be faster, more efficient and more cost effective. Especially Important with research showing MDU is a market where people tend to be younger and more digitally oriented than other customer segments.
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GigRx™ MDU takes a two-pronged approach to MDU lead generation and sales conversion. Leasing/Property Managers are a key source of filling the funnel with quality fiber leads. GigRx™ MDU provides Leasing/Property Managers with their own dedicated, unique and personalized QR code in a digital format.
Whenever a prospective new resident or an existing resident asks about Internet or Wi-Fi for their residence, Leasing/Property Managers simply present their QR code for the resident to scan which takes the resident directly to our landing page where they can choose how they want to engage with our Fiber Sales experts for information on Fiber plans and pricing options. We’re seeing close rates of 66% and higher.
GigRx™ MDU recognizes how busy Leasing/Property Managers are throughout the day. They generally do not have time to enter a sales lead into a lead portal. Incredibly more efficient, GigRx™ Scan & Go enables tracking and reporting for Leasing/Property Manager sales incentives and provides visibility to properties who are actively driving sales leads
GigRx™ Fiber Support Team (FST)
GigRx™ has developed a solution to maximize the experience of all three stakeholders , the expert agent, the customer and the client. For the expert we combine video and ai tools - this provides faster time to knowledge , more confidence and the ability to answer and resolve virtually any fixable issue, the customer loves it because GigRx™ doesn’t require three layers before you speak to an expert , and the client doesn’t collect unnecessary working assets or send truck rolls thus reducing costs.
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Our GigRx™ FST incorporates proprietary AI to increase our agent’s knowledge, skills, confidence and ability to deliver great sales and revenue results while delivering great interaction experiences that resolve issues and lower churn.
From conversion of sales prospects into closed orders and guiding new subscribers through the install process, FST is ready to resolve questions about billing, speed and Value Added Services (VAS). Technical questions are addressed and resolved using our proprietary video-based technical support, both incredibly effective and efficient in diagnosing and correcting a router or modem issue without requiring a truck roll or equipment swap out. 84% of modems and routers swapped out as a way to solve a technical issue for frustrated subs are determined to be NTF when returned.
Best In Class Inbound & Outbound Marketing Solutions
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We develop a custom-designed website or landing page dedicated to capturing leads and ensuring you don't miss out on any prospects.
Here leads can discover informative content, exclusive offers, and interactive features tailored to their fiber internet needs.
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You receive a dedicated 1-800 number to include on marketing materials, as well as within the custom website or landing page.
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Capture prospects who have engaged after hours, or those who are requesting a specific time for a call back.
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We implement a geo-fenced chat bot to engage with prospects hitting the website. Our chat bot will route to the our expert sales team.
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Our video solution is frictionless and requires zero download or sign up – simply click – and video chat. Our solution provides the ability to screen share, co-browse, screen mark up and customized NPS surveys.
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Our email marketing blasts to new prospects drive inbound calls and capture additional leads.
Also our SMS allows for simple text message conversations providing the ultimate flexibility for prospects and customers alike.
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Upon customers inputting their location to check for availability - and reaching an order page before exiting, a notification is sent to our experts for proactive outbound dialing.
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Flyers, door hangers and advertising pieces containing a QR code to drive inbound traffic.
Proactive Engagement Made Easy
Leverage our team of experts to conduct outbound calling efforts to capture non- responders. In addition we can support with a number of strategic outreach programs to drive revenues in key markets, and focusing first on the customer experience and available network capacity.
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We provide outbound cold calling efforts to non responders. Our expert team will focus on driving yield by targeting markets based on their propensity to purchase and develop specific marketing messages by age and income groups.
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We call areas with scheduled future connection. This focuses on coming soon service, to pre sell availability in new build out locations.
